Success Stories

Greater Iowa Credit Union
Supporting Sponsor of The Very Hungry Caterpillar
Two performances attended by 1,650 guests

One of the many benefits of sponsoring
a performance is the opportunity to set up a corporate display at the sponsored event.
Thanks to a collaborative effort with co-sponsor Reiman Gardens, the Credit Union gave away complimentary admission passes which increased traffic to their display during pre-show activities.

Results: Exposure and increased brand awareness for two businesses looking to reach adults with young children

Country Landscapes
Supporting Sponsor of Thoroughly Modern Millie
Performance attended by 1,230 guests
Goal: Celebrate 25th Anniversary

Longtime supporter of the arts, Country Landscapes owner Jim Mason was looking for a unique way to celebrate the business’ 25th anniversary of “Landscaping Iowa.” When approached by the Iowa State Center regarding sponsorship of an event, Jim thought this might be the right opportunity to raise Country Landscapes’ profile in central Iowa.

In addition to their playbill advertisement, Country Landscapes wanted a signature marketing piece to showcase their sponsorship to audience members. Their creative department developed a program insert featuring their signature red barn peaking out over the top of the
evening’s programs.

First National Bank
Supporting Sponsor of 42nd Street
Performance attended by 1,730 guests


In partnership with the Iowa State Center, a statement stuffer was created and mailed to all First National Bank customers during the month of December. The “Holiday Gift Giving Tip #42” offered First National Bank customers discounted tickets to 42nd Street.

Results: Over 70 First National Bank customers took advantage of discounted tickets.